Services / Software Development

SEO Services & Organic Search Strategy

We Optimise For The Searches That Still Send Clicks

Around two-thirds of Google searches now end without anyone clicking a result, and AI Overviews appear on close to half of tracked queries. Where they appear, click-through drops sharply. So we concentrate on searches that still send traffic, meaning commercial, comparison and buying intent, fix the technical problems holding a site back, and report on qualified sessions and conversions rather than positions.

Build

The SEO Work We Do

What each part of the programme involves.

Enterprise softwareAPI developmentModernisationSupport
Build

Technical SEO

Crawling, indexing, site speed, Core Web Vitals, structured data, internal linking and migration planning. The part that usually moves first, often within four to six weeks of the fixes going live.

Web applicationsAPI developmentModernisationSupport
Mobilise

Keyword And Intent Research

Mapping what your buyers actually search, then sorting it by whether a click is still likely. Queries and AI summary now answers get treated differently from queries where people still open a site.

iOSAndroidCross-platformApp APIsMaintenance
Experience

On-Page And Content

Rewriting pages that rank but do not convert, and building the pages a topic is missing. Commercial and comparison pages come before blog volume, because that is where the remaining clicks go.

User researchUX strategyUI designPrototypingDesign systems
Connect

Link Acquisition

Earning links through research, data and outreach to publications your buyers read. No paid link networks, no private blog networks, nothing that puts the domain at risk.

Cloud platformsAPI ecosystemsData integrationAutomationMigration
Operate

Migrations And Recovery

Protecting rankings through a replatform, redesign or domain change, and diagnosing traffic that has already dropped. Both are where most permanent damage happens.

SAP Business OneCustom ERPBusiness intelligenceBillingWorkflow automation
Reporting

Reporting And Measurement

Monthly reporting on qualified sessions, conversions and revenue by landing page, alongside impressions and position. You see which pages earn money, not which words move.

SAP Business OneCustom ERPBusiness intelligenceBillingWorkflow automation

The Engagement Models We Offer

Six ways to work with us.

A delivery path for every enterprise software need

1

Discover

Current performance, technical issues, competitor positions, and which queries still produce clicks.

2

Define

A prioritised plan with target queries, page-by-page actions, and the metrics this work is judged on.

3

Build

Technical fixes, new and rewritten pages, structured data and internal linking, released in monthly batches.

3

Test

Changes verified in Search Console and analytics before the next batch, so we know which ones moved anything.

3

Launch & support

Monthly reporting, quarterly strategy review, and continued work against whatever the data says next.

Ready To See Where Your Search Traffic Is Going?

Send us your domain and the searches you want to win. You will get an honest read on what is achievable and over what period.

Plan your project

FAQs

Technical fixes often register in Search Console within four to six weeks. Content and links take three to six months to move traffic. Most programmes need six to twelve months before the compounding effect is obvious.

No, and nobody can. Google's own guidance on hiring an SEO says the same. What we commit to is a defined monthly scope, reporting against agreed metrics, and telling you when something is not working.

For informational queries the traffic is genuinely shrinking. For commercial and comparison queries people still open sites, and the visits that survive convert better because the reader arrives already briefed. Getting cited inside AI answers is separate work.

A named list agreed at the start: technical fixes shipped, pages published or rewritten, links earned, and a report. A retainer that cannot say where last month went is the wrong retainer.

Usually both, starting with what exists. Rewriting a page that already ranks on page two is faster and cheaper than publishing a new one, so the early months normally lean that way.