WalkInVirtualClinics is a portal for patients located in British Columbia, Canada by serving them with Virtual Doctor. The users can book the appointments in the available time slots. Patients has an option to choose Medical prescription & get the medicines delivered to their door steps. This portal has a restriction to only accept patients from British Columbia with a daily cap of 40—50.
Medical practitioners are available virtually at the specified time slot & ready to provide guidance to the patients.
Target Region – British Columbia, Canada
Target Audience – Every Patient 18+ Seeking Health Practitioner
OBJECTIVE
From Marketing
Drive targeted Traffic to the website that generate qualified appointments.
Daily Email Campaigns to Drive Conversions & Branding
Website Optimization
Content Optimization
Crafting Monthly / Quarterly Marketing Strategy
Maintaining Official Blog
Social Media Marketing – Organic
Planning & Execution of Google Campaigns
Daily Conversion / Appointments 40+
In-depth Keyword Research & Analysis
Setting Up Google Analytics & Webmaster Tracking
Updating Website with Fresh Contents
Improve Organic Traffic Month by Month
For Technical
Building the web property for the client as per their expectations
Optimize the Website for Fast Loading Speed
Developing the Website from Scratch
Uploading the Website on Server
Build a Booking-engine from Scratch with Real-time Notification
Creating the Services Pages
Creating Topic Specific Pages
Creating Geo-Location Pages
Making the Website Responsive
PROJECT OUTCOMES
All the Marketing Channels were used to Promote to achieve the desired outcome i.e. Appointments
Strategy Suggested, Derived and Executed the way conveyed to the client.
Followed the Scope of Work derived initially with result-oriented approach
Initially the client’s objective was to get conversion, which was fulfilled via Paid Campaigns.
After 6 months of time-span Google PPC was Inactive
All the appointments were fulfilled through Organic Traffic
No. of Traffic is greater than the available Appointment Slots
Traffic, Conversion and Rankings doubled in 6 – 8 months of time span
PROJECT CHALLENGES
Gain Targeted Traffic to the Website from British Columbia
Drive Conversions after first quarter from Organic Channel
User On boarding & User Experience
Get the Appointments from Google Paid Campaigns
Set Up Client Business as a Brand
Meet the Daily Appointment Target - 40+
Real-time Email Notification to Patient with Video Link to join the appointment
